About Us

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From Executors Not Educators

We found there were too many small and mid-market businesses taking advice from people who haven't been there and done it themselves. So we mastered the process of establishing and managing professional advisory boards that help directors, owners and managers understand and solve their strategy, organisation and ownership problems.

Learn how we do it

Advisory Board Chairs

Founder & Advisory Board Chair

Craig Richardson

Craig is an internationally experienced advisory board chair, non-executive director, former CFO and CEO. He has led and advised start-ups, mid-market and multi-national companies in services, technology, manufacturing, consumer goods, resources and defence.  Craig has held senior executive positions with BHP, BlueScope Steel, Vodafone and Coca-Cola. He is a fellow and former President of CPA Australia, former director of New Zealand Defence and Callaghan Innovation. He is currently a director of energy distributor The Lines Company, successful health and beauty company Two Islands and founder of new generation health businesses Misako and Athletica.

New Zealand +64 2199 1873

Australia +61 460 703 653

  • LinkedIn

Advisory Board Chair

Carol Brown

Carol has more than 30 years experience in business and human capital management across multiple industry sectors, including professional services, heavy industry, tech, health and hospitality. As a current CEO,  entrepreneur, board member and Certified Coach, Carol understands first-hand what it takes to run a successful SME, improve productivity and future-proof your business in these uncertain times.  She regularly works with smart business leaders who understand the benefit of investing in great people to give them their competitive edge.

New Zealand +64 27 413 1333

  • LinkedIn

Advisory Board Chair

Adam Harris

Adam is a successful business leader, owner and innovator, with a keen understanding of the value of strategic connections – and an equally ardent aversion to clutter, noise, fluff, and drudgery that gets in the way of success. 


Adam established business consultancy Fresh Mindset in 2010, and has worked with CEOs and senior managers providing training, coaching and high-level peer group activities to convert opportunities into successes, drive profit, facilitate change, define company direction and leverage the network.

New Zealand +64 273 483 144

Australia +64 273 483 144

  • LinkedIn

Advisory Board Chair

Patrick Brookman

Patrick has more than 30 years of international experience in commercial, business development and technical roles within a broad spectrum of food, beverage and human nutritional areas. His career has spanned from New Zealand/Australia into Asia and most recently, 6 years in North and Latin America.  Patrick made a decision to return home to Aotearoa New Zealand in 2018 to leverage his expertise for the benefit of local businesses seeking to grow domestically and on the world stage. His experience includes market development, team leadership and strategy development, delivering significant growth through ‘hands on’ execution and leading multi-disciplinary teams in SMEs and multi-national companies.

Patrick is a customer-focused strategist and innovative business developer with a record of building strong customer relationships and channel management solutions from retail to food service and B2B.

  • LinkedIn

Founder & Advisory Board Chair

Henry Lynch

Henry is an experienced advisory board chair, non-executive director and former CEO who has led and advised a range of companies in financial services, health and safety, construction, artificial intelligence, horticulture, services, dairy, and technology sectors.  He is a Chartered Member of IoD and a Fellow of Governance New Zealand. His experience provides valuable perspectives to organisations who are looking to achieve the next level of growth, expansion and transformational change based on the strategic intent of 'thinking like a customer; not about them.

New Zealand +64 274 974 993

Australia +64 274 974 993

  • LinkedIn

Advisory Board Chair

Rick Ellis

Rick is a seasoned General Manager who turns complexity into plain language action. He has served on many advisory boards and held directorships for a range of private companies in the food, property development, engineering, import and distribution, share-broking, investment advisory, venture capital and not-for-profit sectors.


Rick comes from an operational background starting on the factory floor in the printing and packaging trade, then attending business college in Rochester New York.  He has also dealt with numerous public companies during his Stock Exchange membership and has extensive professional director training.

  • LinkedIn

Advisory Board Chair

Lloyd Cartwright

Lloyd is an experienced advisory board chair, non executive director, and former managing director with a range of global and New Zealand roles.


A former banker, Lloyd has been advising across a range of sectors, including financial Services, fintech, construction and infrastructure over the past three years and has a passion for working with growth orientated businesses and people.  Lloyd is a certified member of INFINZ and a member of the IoD.

New Zealand +64 214 90198

Australia +64 214 90198

  • LinkedIn

Advisory Board Chair

Geoff Barrell

Geoff commenced his Financial Services career in 1992, prior to that he had 10 years in Banking. His Financial Services career includes roles in business ownership, senior management, leadership roles and 8 years as a non-executive director.


Geoff has worked with SME’s and corporates in the area of superannuation and employee benefits.  He is an Authorised Financial Adviser and has served as a Board member and President of an industry body during the transition into the current FMA regulated environment.  Geoff is adept at operating at all levels across the business delivering growth and influencing positive change.

  • LinkedIn


Contact Us


Craig Richardson, Director


New Zealand: +64 2199 1873

Australia: +61 460 703 653

Henry Lynch, Director


New Zealand: +64 274 974 993



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