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About Us

Get Advice

From Executors Not Educators

We found there were too many small and mid-market businesses taking advice from people who haven't been there and done it themselves. So we mastered the process of establishing and managing professional advisory boards that help directors, owners and managers understand and solve their strategy, organisation and ownership problems.

Learn how we do it

Advisory Board Chairs

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Founder & Advisory Board Chair

Craig Richardson

Craig is an internationally experienced advisory board chair, non-executive director, former CFO and CEO. He has led and advised start-ups, mid-market and multi-national companies in services, technology, manufacturing, consumer goods, resources and defence.  Craig has held senior executive positions with BHP, BlueScope Steel, Vodafone and Coca-Cola. He is a fellow and former President of CPA Australia, former director of New Zealand Defence and Callaghan Innovation. He is currently a director of energy distributor The Lines Company, CEO of Autonomy and a director of Founders Capital.

New Zealand +64 2199 1873

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Advisory Board Chair

Wyn Osborne

Wyn is an experienced advisory board chair, board member, governance chair and former CEO and COO.


He has led, managed and advised companies across a broad range of sectors including finance, broadcasting, education, social services, entertainment, housing, vehicle leasing and crisis management. 


Wyn specialises in providing guidance on generating and managing rapid growth. He has developed expertise at managing complexity and uncertainty, with these skills developed through his early working years leading teams in the marine construction industry and refined from his more recent crisis management work.

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Advisory Board Chair

Geoff Barrell

Geoff commenced his Financial Services career in 1992, prior to that he had 10 years in Banking. His Financial Services career includes roles in business ownership, senior management, leadership roles and 8 years as a non-executive director.


Geoff has worked with SME’s and corporates in the area of superannuation and employee benefits.  He is an Authorised Financial Adviser and has served as a Board member and President of an industry body during the transition into the current FMA regulated environment.  Geoff is adept at operating at all levels across the business delivering growth and influencing positive change.

New Zealand +64 21 647 380

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Advisory Board Chair

Laura Humphreys

Having founded, grown and created successful exits from her own businesses, Laura knows first hand the pressures and challenges that face small to mid market companies and their owners.  She has spent the past ten years working with companies across a spectrum of industries, helping to ensure their strategies maximise the growth and therefore the value of the business. 


Laura’s advisory experience ranges from formal governance on the board of large crown entity through to advisor, chair and mentor to some of NZ’s fast 50 growth companies. Her strengths lie in an ability to facilitate the clarity needed for leadership teams to make smart strategic decisions, and ensure their successful execution.  

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Founder & Advisory Board Chair

Henry Lynch

Henry is an experienced advisory board chair, non-executive director and former CEO who has led and advised a range of companies in financial services, health and safety, construction, artificial intelligence, horticulture, services, dairy, and technology sectors.  He is a Chartered Member of IoD and a Fellow of Governance New Zealand. His experience provides valuable perspectives to organisations who are looking to achieve the next level of growth, expansion and transformational change based on the strategic intent of 'thinking like a customer; not about them.

New Zealand +64 27 497 4993

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Advisory Board Chair

Sandy Kimpton

Sandy brings a breadth of business experience with a proven track record working with companies and organisations bringing to life transformational change and exponential growth.  


She has worked extensively within private family shareholding groups as a trusted advisor holding an executive CFO role and independent directorships.

Having a practical, output focused approach she’s adept at assessing and supporting strategy execution in fast paced environments.  Naturally a visionary thinker she recognises potential and is always motivated to see the opportunities become reality and leave a legacy for ongoing success within any organisation she works with.


Her experience spans wholesale, retail, manufacturing, utilities and FMCG and worked in both the public and private sectors with a variety of senior leadership and finance roles.

Professional in approach with a down to earth attitude she brings financial expertise and is both a Chartered Accountant and Chartered Member of the NZ Institute of Directors.

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Advisory Board Chair

Paul Young

Paul’s career in Commercial and General Management roles provide substantial experience identifying new business initiatives and opportunities and solving development challenges. 

His knowledge and skills provide a strong base for accelerating decision making and continuous improvement across the full range of business functions. His experiences come from a wide range of ownership and governance structures.

Sector experience includes venture capital, technology hardware solutions and distribution, operational consulting, digital solutions, logistics and fmcg. Paul has a collaborative style, and enjoys supporting teams to define success and implement plans with conviction. He is a CA with a degree in Accounting and Finance, and diploma in Marketing.

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